Superbowl XLVIII was the most watched televised program in history, averaging at 111.5 million viewers during the game. And for companies, getting airtime during these few precious hours is nearly priceless. The television companies will gladly put on a price tag on it for them, charging them on average $4 million for thirty seconds of airtime in 2013. The commercials are notorious for being funny or heartfelt, and are conversation starters for the week that follows. Some commercials lived up to viewers’ great expectations; others fell flat.

Doritos is a company who are known for their funny and family friendly commercials during the game and this year was no exception. One of their commercials, “Time Machine,” was about a kid who conned a man into giving him his Doritos to enter his time machine, which in reality is just a cardboard box. The punch line is when the little boy is shooed off the by an old man, and when the other man steps out of the box, he’s believes that it’s the little boy in the future. It was cute, funny, and what we all expect from a Doritos commercial.

Audi’s, “Dobberhuahua,” commercial also stood out among others, which showed the danger of a dog that is half Doberman, half Chihuahua (which closely resembles Scrappy Doo at the end of the Scooby Doo Live Action Movie). The point of the commercial was to show that Audi thinks you shouldn’t have to compromise on a luxury vehicle. Though that point gets lost in the ad, it’s still funny, entertaining and got people talking.

A commercial that was popular among sports fans and non-sports fans alike was the T-Mobile’s #NoContract ad. The ad featured football player Tim Tebow doing all the things he was free to do now that he doesn’t have a contract with any NFL team. It was a smart and creative way to highlight how T-Mobile is a no contract cell phone carrier and it was executed greatly.

Go Daddy is known for their controversial commercials in the past, however this year they kept it PG. One of their commercials featured a mechanical engineer who wanted to start a puppet making business. The commercial was the way she was quitting to her boss to pursue her passion. This, however, seemed immature for a worker to quit over a Superbowl commercial and not to her boss’s face.

Another company that fell a bit short of their previous expectations was Butterfingers. Their ad was about Peanut Butter and Chocolate visiting a marriage counselor and he suggest they tried the new Butterfingers Cup to switch up their dull lifestyle. The commercial just seemed very awkward in generally for a product we all know as a rebranded Reese’s Peanut Butter Cup.

Finally, Maserati contributed a commercial that seemed to confused most people. It featured the girl from the movie, “Beast of the Southern Wild,” and was very unclear what they were selling until she said “… and strike.” Then we saw a few shots of their car, and the commercial was over. While it did seem to capture people, it mostly left them confused and wanting to see more of the product, not ambiguous scenes with a ballerina and a girl in the middle of nowhere.

Want to voice your opinion on the commercials? YouTube is currently surveying people with their Ad Blitz campaign. You can vote for your favorite until Sun., Feb 9.